
Congratulations and an enormous Thank You goes out to Mr. Gerald Freda, COO, CaptionMax. Gerald celebrates 10 years with CaptionMax this week, and oh, what a decade it has been!
Immediately upon starting to work for us, Gerald was tasked with opening our Burbank office—staffed it, found it, designed it, ran it—still does.
That task out of the way, sometime within the next week he took over our realtime captioning department, brought some order to it- staffed it, built it, ran it—still does.
OK. We’re on a roll, I thought…no matter what I give this guy to do, he gets it done in like, what? An hour?
So, I said, “Hey, why don’t you just run the Minneapolis office while you are at it?” Did it, done, BAM. Then, maybe a year or so later, “Hey Gerald, we’re starting this audio description thing, how about you run that too?” Boom! It’s done.
Then, “Hey Freda, I think I want to buy a building in Burbank for CaptionMax to be housed in. Would you find a space, design it, build the tech center in Virginia and ship it out in parts on semis to Burbank, put it together, manage the construction, and do it while keeping all the other departments you are running… well, running. Badda bing badda boom. “Consider it done, Max!”
“Well,” I said, 2 years later.. “That went so well, we may as well buy a building in Minneapolis. Hey, when you have a minute,” I said, “would you design the building, the new equipment facility, oversee the construction, and take care of the move?” Ding dong, Gerald’s calling: “All done Mr Duckler, what color would you like your office wall to be?”
After 10 years of this miracle work—watching our company grow to bring in over TEN times the revenue it did when he started, I just threw out the ultimate: ”Hey Gerald, let’s be honest, you basically run the company. Can we make it official? Can you just be the guy? Can you find a few minutes between everything else you do and run the strategy meetings and the entire company?” “Sure, Max, but could I have a few months to transition?”
“Well all right, since you asked, I guess so.”
It may seem like I’m exaggerating—on the contrary, it’s all true, and if anything, I’ve oversimplified how complex all the things Gerald has done for CaptionMax have been. It’s true that we’ve witnessed his hair go from redtop to grey top—but that’s true of everyone..
All the time, with all the crises that have happened along the way, Gerald was, and is, my constant voice of reason. He keeps me calm, and I can sleep a lot better now that there is someone who knows what he is doing running the company.
My feelings toward Gerald are too large to put into a blog. The man is a lifesaver and huge asset to our entire industry. Gerald’s roots in captioning and passion for the service date back to the inventions of the technology—some of which he holds the original patents to.
Deaf and hard of hearing citizens, the families of hundreds of employees, networks, studios, corporations, schools and even the FCC all join me in a big huge salute to the G-Man, G, Freda, Jerry, Jack, Teddy Bear, and all the other names he answers to.
Personally, I feel extremely lucky to have Gerald as my business partner and more importantly, my friend. Thanks G! I love you, dude.
-Max-