Our Method To March Madness? A Team Effort

Posted by Anna on February 9, 2017 at 3:00 pm. Captioners, Captioning

Every February, our realtime captioning department gears up for its busiest time of year: March Madness. Not only does the NCAA Division I tournament (as well as the conference tournaments leading up to it) add hundreds of extra hours to our regular schedule, the structure can create additional challenges. But we have the team and technology in place to stay on the ball and ensure every word gets captioned.

The conference tournaments are always same-site events, meaning two teams play and the next two teams will play on the same court when that game is finished.  So if the first game goes into overtime, the second game will have a late start. Even with anywhere between four to six sites going at once, our realtime coordinators expertly oversee the smooth transition between all of these games.

There’s no greater MVP during this hectic season than our realtime captioners.  In addition to prepping their dictionaries to make sure every player, coach, and arena name is spelled correctly, they maintain flexible schedules so coordinators can stay nimble with unpredictable start and end times.  In the event we need to use more than one captioner per game, our Rocket Realtime Technology allows us to seamlessly make the switch mid-program.

Our realtime team is thriving. In 2016, we experienced significant growth in live captioning services and tripled our staff of in-house realtime captioners, expanding our capacity for last-minute requests. While the majority of clients requesting realtime captioning are in broadcast, we have seen an uptick in corporate and government organizations who need conferences and meetings that are being streamed online captioned live. To receive a quote for your next live program or event, contact

No Comments »

No comments yet.

Leave a comment



  • Minneapolis, MN
  • (CaptionMax World Headquarters)
  • 2438 27th Avenue South
  • Minneapolis, MN 55406
  • Phone: 612.341.3566
  • Fax: 612.341.2345
  • Burbank, CA
  • 245 East Olive Avenue, Suite 600
  • Burbank, CA 91502
  • Phone: 818.295.2500
  • Fax: 818.295.2509
  • New York, NY
  • 5 Columbus Circle
  • Suite 810
  • New York, NY 10019
  • Phone: 212.462.0060
  • Fax: 212.462.0061