Hosting a webinar is a great way to build authority, trust, and relationships in the modern world of business, especially in the era of COVID-19. They’re flexible, budget-friendly, and can give you a lot of insight into your branding and your target audience. Webinars are a great way to exalt your ideas from the comfort of your home office. Want to ensure that your new audience is as large as possible? Placing live captions on your webinar can be a simple way to connect to your audience on a deeper, more meaningful level. We’ve put together a handy list of benefits that live captioning can bring to your webinars.
1: Webinar Captioning Makes Your Content Accessible
Beyond any tangible or transactional benefit, adding captions to your webinar allows viewers who are D/deaf or hard-of-hearing to tune in to your online seminar. This is one area where adding captions can help drastically expand your audience– nearly 15% of American adults report being hard-of-hearing. Additionally, adding live captions to your webinars helps you fall in line with the Web Content Accessibility Guidelines (WCAG). These guidelines help ensure that web content is user-friendly and accessible to everyone, and adding captions to your web-hosted videos is a great place to start.
2: Increased Learning Retention
Everybody has a preferred method of learning. Some people are auditory, and webinars work well for those who prefer to listen when they’re learning. Webinar captioning can increase the learning retention for visual learners, who require some sort of visual cue or indicator in order to learn more effectively.
3: Improved Language Comprehension
In today’s corporate landscape, global connections are both increasingly common and of growing importance to the ecosystem of commerce. Even though English is known to be the language of business, it’s still a difficult language to grasp the nuances of, even for native speakers! Having subtitles on your videos can help improve the comprehension of your content for viewers who may speak English as a second or third language.
4: The Flexibility of Webinar Captioning and Transcripts
Creating live captions for your webinar isn’t just an immediate boon. Once your webinar is over, you’ll have a comprehensive transcript available of the entire event. There are plenty of ways to use this transcript; you can embed them as a caption file for your webinar (if you choose to continue hosting it), or you can send them to your attendees afterwards so they have a copy available for themselves.
5: Optimize Your Webinars for Search Engines
If you choose to host a video of the webinar on your website, having a transcript will help drive traffic through better search engine optimization. By adding captions to your video, search engine crawlers have something to latch onto when they index websites. This will help increase your page ranking, and hopefully get yourself some organic traffic heading towards your business. If you’re looking for more tips on how to optimize your content for search engines with captions, check out our blog post here.
6: Expand Your Market and Include Everyone
Another benefit of accessibility means you are bringing your content to underserved audiences. When you make your content accessible and user-friendly via live captioning, you can potentially open up your market audience to the millions of D/deaf and hard-of-hearing people in the United States. Webinar captioning can dramatically increase the level of exposure your content can get, regardless of the end user.
7: Webinar Captioning Makes Your Content Easy to Translate
Placing captions in your webinar means you can take advantage of managed machine translators to then translate your captions into other languages, thereby expanding your webinars to a truly global audience! With webinar captioning, you can completely remove the barrier of language and have people all around the world participate in your webinar.
8: Murky Audio? No Problem.
If your webinar is hosted in an especially noisy space, adding captions to your webinar can help the viewer listen through the clutter and better understand what is going on better. Having live captions on your content can give the audience another chance to understand anything they might’ve missed, either from poor audio quality or from a momentary diversion of their attention.