Influencing With Accessibility
The explosion of social media has created many things beyond connections between people. Social media has created its own subculture and ecosystem. One of the coolest ways it has influenced our daily lives is, well, influence. The ability to brand yourself and create an influencing business centered around your lifestyle, interests, and hobbies has been one of the greatest advents of the 21st century business world. It’s now possible to create a community based around you! Additionally, if you want to improve your commitment to your personal community, it’s important to set it up so that anyone can follow you. If your content isn’t accessible, not only are you losing out on follows, likes, and metrics- you could be losing out on valuable knowledge and connections from communities you may not have encountered before. We’ve outlined four reasons to make your influencing content more accessible.
First and foremost, it’s important to make your content accessible simply because it’s the right thing to do. Making your media accessible allows those who are D/deaf, hard-of-hearing, blind or low-vision to interact with your content. Beyond making your content more accessible, diversifying your follower base exposes you to communities you may not have reached before. Not only does having closed captions on your videos ensure that anyone who comes across your content is receiving the full meaning of it, it’s also a great way to learn more about the millions of people who require media accessibility services.
There is also a business case for making your content accessible, as it boosts your visibility on search engines. With video content, adding a closed caption file allows your content to be more easily (and deeply) crawled by search engines. If someone comes across one of your videos and wants to find it again, having closed captions makes it much easier to search for and find again. In addition to this, according to Verizon Media, 69% of viewers are more likely to watch videos with the sound off in public, and are 80% more likely to watch an entire video if it’s captioned. For more tips on search engine optimization and closed captioning, check out our blog post here.
In addition to this, if you’re established enough to have your own website, including captions and transcripts on your content is an easy way to improve the user experience. Most search engine ranking algorithms are starting to weigh user experience more heavily, so having these accessibility features enabled can give you an upper hand when it comes to discoverability.
Connecting over social media is no longer confined by language differences, so ensuring your content is translated is important in growing followers who speak different languages. Influencers learn just as much from the community they foster, and using accessibility services gives all involved the chance to learn from global communities.
When it comes to influencing, it’s much easier to do it if your viewers have the ability to richly interact with your content. Using media accessibility and localization services can vastly improve the interactivity of your media without breaking a sweat. Not only will you see results on the analytics side, you’ll be able to foster a better, more inclusive community.