Why Invest In Quality Captions From The Start?

With all the options you have these days for accessibility companies, how on earth are you supposed to pick the right partner to work with? After all, depending on your needs, one option may be better than the next. Or not! Some companies specialize in prerecorded captioning, or localization services, or description. And some do it all. Some companies provide quick turnarounds and low prices. While others have more personalized service and a seamless workflow.

In short, all have their benefits, but doing some digging to figure out what would best fit for your needs now (and in the future) could pay huge dividends. For example, choosing a low-cost provider may seem like a smart financial decision at first – until your audience sees misspelled character names, funky product descriptions, or mangled conversational phrases. EEEK!

When that happens, you rightfully fret about how those captions are reflecting on your company and your brand, and the damage control you’ll need to do as a result. Oh, and have we mentioned the hours you might spend trying to get a hold of someone to fix the problem? Or that once you do actually track down a human who gives a hoot, there are no promises that they can remedy the situation rapidly. What we’ve seen is that people end up jumping ship, searching for a new provider, and having to start all over again to integrate a new resource. What fun.

Now, we might be biased – okay, we are biased, but in the best possible way. Partnering with a company that focuses on quality from the start is in your best interest. Not only can you trust their expertise and service, but it usually results in developing a valuable ongoing business relationship.

At Captionmax, we promise to babysit your brand and protect your media. We have the experience to do things right the first time, saving you time and money now and in the future. Our account managers are accessible (pun intended) in case you have any questions or concerns. They work with you to ensure that you receive the product you need.

In other words, we worry less about “checking a box” and more about doing what’s right for our clients. Our driving mission – what gets us up in the morning and stirs our coffee – is making sure your viewing audience has an equally accessible, enjoyable experience every single time. When seeking out an accessibility partner, choosing quality from the start can end up being one of the best decisions you make. So why not make it? Do it right the first time. Give us a call!