#DoItForTheVine: A List of Resources for Captioned Vine Videos

Posted by Anna on October 21, 2015 at 10:30 am. Captioning

Since its official launch in January 2013, Vine has become an incredibly popular platform, allowing users to share six-second looping videos.  The short-form nature of the service has led to the creation of a wealth of viral, humor-driven videos.  As is the case with many new platforms in this age of instant video production, Vine does not have a way to add a caption file to the video, and there is a 140-character limit for each post, meaning it may not be possible to caption everything that is said that way either.  This is highly unfortunate, as these videos are becoming a bigger and bigger part of internet culture, and deaf and hard-of-hearing viewers are often left out.

Fortunately, there are a number of blogs making use of the Tumblr platform to add captions to popular Vines:

Captioning Vines!

Vine Subtitles

Captioning Resource

Wait, What Did They Say

Written Vines

Captioning Vines! even has a list of tips on their blog for captioning vines on Tumblr:

1) Don’t write captions at the bottom of a bunch of comments to a video. Try to reblog from the original source. That way when someone is watching a video, the captions will be relatively in sight.

2) Write out the lyrics to a song instead of just writing the title. Sometimes the lyrics of songs will be part of the joke in vines.

3) Clearly indicate who is speaking ( A helpful tip is to label them with an attribute they have like “blonde hair” etc.)

4) Write out sounds, not just dialogue like “dog barking” or “ loud thunder”.

5) Write out the expressions! If someone is yelling angrily, signify that.

6) Make it clear when something is a piece of dialogue versus an action.

This is not a perfect solution to making Vines accessible, but it is a wonderful testament to the power of community and its ability to make media and culture more accessible.

Amazon Set to Closed Caption Back Catalog of On-Demand Video

Posted by Anna on October 19, 2015 at 10:30 am. ADA, Captioning, OTT

The National Association of the Deaf announced via press release last week that they have come to an agreement with Amazon over a plan to increase access of their on-demand entertainment service, Amazon Video, to deaf and hard-of-hearing viewers by adding closed captions to their entire back catalog.  Since the beginning of 2015, 100% of the content on Amazon Prime has already been captioned and, under this agreement, that rate is promised to continue.

The scope of this agreement means that captions will be added to approximately 190,000 titles by 2017.  Amazon has already made captions available on 85% of its video content that has been viewed more than 10 times in the past 90 days. By December 31st, 2015, 90% of such content will be captioned, reaching 100% by December 31st, 2016. All captions added to Amazon will comply with recently updated FCC quality standards for completeness, accuracy, synchronicity, and placement.

Howard Rosenblum, CEO of the NAD, declared that the agreement was a huge win for consumers: “This is an enormous step in making online entertainment accessible to the 48 million deaf and hard of hearing people in the United States alone. Amazon is a one-stop shop for everything from household items and clothing to books and video entertainment.  The NAD is thus thrilled by Amazon’s decision to make its online entertainment experience more accessible to deaf and hard of hearing customers who also look to Amazon to fulfill their needs for comprehensive goods and services.”

As more and more streaming platforms emerge for entertainment distribution, Amazon is setting an important example of the type of commitment necessary to make those platforms as widely accessible as possible.



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